Two B Corps, One Circular Mission
The Seat of Change: How Two B Corps are Turning Ocean Trash into Conference Room Treasure at Seaside
The Ultimate B Corp Collaboration
What happens when two B Corps, united by a commitment to sustainability, decide to furnish a conference space? They don't just buy chairs—they close the loop on plastic waste and create a truly circular environment.
We're thrilled to announce an exciting partnership between wehlers.com and Seaside Retreat & Hotel. Both certified B Corporations, we've joined forces to equip the Seaside conference rooms and speaker areas with a seating solution that is as responsible as it is comfortable: the iconic wehlers R.U.M. Chair.
This collaboration isn't just "good business"; it’s proof that using your business as a force for good can lead to innovative, beautiful, and deeply meaningful results.
From Ocean to Auditorium: The R.U.M. Chair Special Edition
The stars of this story are the R.U.M. Chairs (short for Re-Used Materials), which have been specially configured for Seaside. The details are what make this solution so powerful:
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The Chair: The R.U.M. Chair is already a champion, known for having one of the world's lowest carbon footprints for a newly produced chair.
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The Color: Fisherman's Green
You’ll be sitting on plastic components made from recycled fishing nets—often referred to as 'ghost nets'—that have been rescued from the ocean. Every chair helps actively clean up marine life!
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The Upholstery: Coastal Bottles
The special upholstery is woven from high-quality fabric made from collected plastic bottles found near the coast.
In short, your conference seat at Seaside is a powerful statement.
"We figure, if you're going to talk about a sustainable future, you should probably be sitting on one. This collaboration with Seaside is a perfect example of two B Corps closing the loop to create a highly functional, beautiful, and fundamentally circular space."
— Maria & Henrik, founders of Wehlers
Two B Corps, One Circular Mission
This is more than just furniture; it’s a commitment to a Full Circular Economy and an extension of Seaside's overall mission.
| B Corp Partner | Their Commitment |
| Seaside Retreat & Hotel | Reinforcing the Mission: Just like the local, Organic food served in their restaurant, Seaside is committed to environmental stewardship. By choosing the R.U.M. Chair, they are placing that commitment right where the big ideas are discussed: among the speakers and attendees. |
| wehlers.com | The Full Circle Guarantee: As a B Corp, Wehlers ensures the chairs will be taken back, reused, and recycled into new Wehlers furniture when their time at Seaside eventually ends—meaning they’ll never see a landfill. This is the commitment of a truly circular business. |
It's a beautiful, comfortable, and circular way to host a conference. We hope you enjoy sitting on a piece of the solution!
Together, these B Corps are changing the World and using their businesses as a force for good.
What does this mean for you?
The next time you attend a conference at the Seaside Retreat & Hotel, take a moment to appreciate your seat. You’ll be sitting on ocean cleanup, a low carbon footprint, and a direct action against waste.
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